Technical SEO
Crawlability, page speed, structured data, canonical handling and index management.
Service / 06
Search and campaign work run by the same team that builds the site. Technical SEO, content architecture and paid campaigns, measured against enquiries and pipeline rather than impressions.
Most SEO problems are engineering problems: pages that render too slowly, URL structures that fragment authority, content that has no internal linking, or JavaScript that hides the copy from crawlers. Handing those to a marketing agency with no access to the codebase produces recommendations, not results.
Because we build the site as well, the fixes land. And because campaign tracking is wired in at build time rather than retrofitted, the reporting reflects what actually generated an enquiry.
Capabilities
Crawlability, page speed, structured data, canonical handling and index management.
Topic structure, internal linking and page templates designed to accumulate authority.
Paid search set up around commercial intent, with negative keywords and landing pages that match the ad.
Audience-led campaigns with creative sized and tested per placement.
Funnel analysis, form and landing page testing, and friction removal.
Event tracking, attribution setup and reporting tied to enquiries rather than impressions.
Approach
Technical crawl, content gap analysis and a baseline of current search and campaign performance.
Speed, markup, structure and internal linking corrected in the codebase before spend increases.
Content and campaigns aimed at the queries your buyers actually use, mapped to intent.
Monthly reporting against enquiries, with the next cycle prioritised from what moved.
Technology
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